Top 5 Reasons a Good Idea – Product Launch – gets shot down!

5.  Internal focus instead of external. Your engineers and developer are not all knowing, but your customers are.

4.  Committed Resources : The resources that are built around a new project can get lost in the everyday shuffle.

3.  Not funded properly: Yes, Guy Kawasaki can start things for pennies, but I can’t.

2.  Having a system in place: How many times does a good idea fail because of a poor plan.

1.  Time : People just try to do things to quickly without having a good foundation in place. Creating linkage takes time.

Can you think of a few more?

Check out my Product Marketing Process .