We live in inter
esting times. The rapid changes that thrust Wall Street into a tailspin these past few weeks has created a business environment that is far different from anything we’ve seen in the past. The panic on Wall Street has rippled quickly from the investment community into the executive suites of all of organizations and down the line to each and every employee. Everyone is talking about how to react. What are the impacts to our nation? our economy? our business? us?
Pragmatic Marketing is a great reference site for Manufacturers and I encourage you to follow their blog. In the upcoming weeks they will be discussing: these three macro ideas:
- Accept that you don’t know what you don’t know right now. Get real and increase the reliability of your decision making by gathering the data your organization craves about the market … the thoughts of your buyers, their likely actions and your most valuable solutions to their problems.
- Develop a conservative plan of attack. The filter for your strategies needs to be built on a solid foundation … a real connection to what the market needs now and what your organization has a unique ability to deliver and execute flawlessly. Focus your action plan on that core.
- Overhaul your marketing engine. Now more than ever, you’re going to need to be able to create an authentic relationship with your buyers that are based on a solid understanding the realities they face and how they want to do business with you. Provide a more flexible mix of services vs. hype that builds an experience that they’ll appreciate.
This is syndicated from Tuned In: Uncover the extraordinary opportunities that lead to business breakthroughs., and written by Phil Myers.