Dr. Eric Reidenbach was a guest on the Business901 Podcast and this transcription is no longer available. Six Sigma Marketing is a fact-based, disciplined approach for growing market share in targeted product/markets by providing superior value. The Six Sigma Marketing Institute is dedicated to the advancement and deployment of Six Sigma Marketing. At the heart Read More …
Eric Reidenbach author of several books on Six Sigma Marketing, the most recent being Six Sigma Marketing: From Cutting Costs to Growing Market Share, has allowed me to offer my readers a copy of his newly published book, Best in Market. I think the book incorporates the overall essence of Six Sigma in marketing today. Read More …
Does Agile need Lean Six Sigma type metrics to work? How do you obtain Voice of Customer in Agile processes when you are the size of Xerox? How does pair programming work? In the Business901 podcast, we asked these questions to a couple of the leading experts from Xerox Corporation’s Lean Six Sigma Software team. Read More …
These innovations are examples of how Xerox uses Lean Six Sigma methodologies: Outside Innovation at Xerox: At Ingersoll Rand, Xerox has secured a 9-year contract by saving the diversified industrial firm millions by better managing company-wide print spending. Using a Lean Six Sigma-based approach, Xerox will design a print environment with the appropriate number of Read More …
Recently, I went through the process of using DMAIC as a way of defining your marketing funnel. We looked at Define, Measure, Analyze, Improve and Control and utilized these basic principles to walk a customer through the marketing funnel. In other posts, I discussed the ability to create a shorter cycle time by decreasing the Read More …
The first 4-steps of the DMAIC process answered the questions: What is important, how are we doing, what is wrong and what needs to be done? We also considered the marketing funnel stages of Awareness, consider, prefer and evaluate. The fifth stage of the process in DMAIC is Control and in the Marketing funnel it Read More …