I have been discussing Six Sigma Marketing with Eric Reidenbach of the Six Sigma Marketing Institute and find his approach to the combination of Six Sigma and Marketing quite impressive. He differs from the traditional approach of most organizations when applying Six Sigma to Marketing activities. That approach typically deals with highly structured people and Read More …
The Best in Market eBook was written in response to what Dr. Eric Reidenbach has experienced in creating and measuring value, the best leading indicator of market share growth. The book is aimed at Quality personnel including Lean and Six Sigma practitioners as well as Marketing professionals. Best in Market details a process for assessing Read More …
An overview on applying Lean Six Sigma to the marketing process. Many people question whether you can apply Lean and Six Sigma to the marketing process. I think the question may be: Is your marketing team disciplined enough? Related Posts: The Pull in Lean Marketing Six Sigma Marketing Lessons from Eric Reidenbach
Xerox Corporation (NYSE: XRX) will manage global print operations at Ingersoll Rand, saving the diversified industrial firm millions by better managing company-wide print spend. Using a Lean Six Sigma-based approach, Xerox will design a print environment with the appropriate number of output devices, like printers, fax machines, copiers and scanners, to help employees work more Read More …
Disclaimer: I have participated in many of these threads and really are using them for a little twisted humor of mine. What Continuous Improvement Consultants are talking about: One Lean group is arguing about whether to start with 5s or not. I mean seriously after we clean the floor what else is there? A Six Read More …
Dr. Kai Yang was the guest on the Business901 Podcast and this is a transcription of the podcast. Our conversation addressed the message of his latest book, Voice of the Customer: Capture and Analysis (Six Sigma Operational Methods). Voice of Customer in Design for Six Sigma Dr. Yang is a Professor in the department Read More …