Kanban

Kanban is any signaling device that gives authorization for a supplying process to know what to produce, or for a material handler to know what items to replenish. For example: a physical paper card placed in a container of parts. When stored items are actually used, the Kanban card gets “freed” (perhaps it was in Read More …

Work in Process is Wasteful even in Sales and Marketing

One of the tenants I am convinced of is that Work in Process is wasteful and unproductive. If you look at this from a Sales and Marketing Process it basically says that the more people you have in your sales and marketing funnel the more unproductive you are. A blog recently by Jim Benson of Read More …

Theory of Constraints equals Focus and Leverage

My guest this week (yes, we talked to long) and next week is “Dr. Lisa” Lang. She is considered the foremost expert in the world in applying Theory of Constraints to Marketing and currently the President of the Science of Business. She recently served as the Global Marketing Director for Dr Goldratt who is the Read More …

evaluate your Customer Needs

How do you increase speed in your marketing? It actually is very easy. You must target your market. Most professionals lose jobs because they do not make their offers crystal clear to their prospect. The prospects must understand completely, without a doubt what benefits they will receive and what the outcomes will be from working Read More …

Boyd’s Law of Iteration: Speed beats…

From the Coding Horror Blog This leads to Boyd’s Law of Iteration: speed of iteration beats quality of iteration. You’ll find this same theme echoed throughout every discipline of modern software engineering: Unit tests should be small and fast, so you can run them with every build. Usability tests work best if you make small Read More …

Velocity = Speed = Marketing Success?

Look up velocity in Wikpedia,  the free dictionary. Velocity is a quantity in physics which is related to speed. The word may also refer to: Velocity (novel), by US author Dean Koontz Velocity (newspaper), a weekly alternative newspaper in Louisville, Kentucky published by The Courier-Journal Velo-city, a series of bicycling conferences held biannually in Europe Read More …