Value Stream Marketing – Reduce your Work in Process

Many people believe that applying Lean Techniques using Value Stream Marketing is all about removing waste. Eliminating waste is one of the Guiding Principles of Value Stream Marketing but you must make some fundamental improvements in your marketing cycle before a pull marketing system will work. Value Stream Marketing (VSM) is about having a minimum Read More …

Principles of Value Stream Marketing

On my podcast the other week, I had Robert Martichenko of LeanCor co-author of the Lean Enterprise Institute’s newest lean workbook, Building a Lean Fulfillment Stream. The book builds on the concepts of waste, flow, and pull. This workbook illustrates how to analyze the traditional supply chain as a flowing stream of products and information. Read More …

TOC Thinking Process Discussion

Theory of Constraints Handbook authors John G. Schleier, Jr. and James F. Cox III were part of my recent podcast Holistic approach to the Theory of Constraints. We covered so much material during the interview that I split the discussion to 2 parts. The one preceding and another on the Thinking Processes of TOC. I Read More …

Quickest way to deal with a Marketing Constraint, Slice it!

If we find the constraint what is the first thing we want to do, fix it. That’s our natural tendency. Many of us have learned to go through the Theory of Constraint Five Focusing Steps: Identify the system’s constraint. Decide how to exploit the system’s constraint. Subordinate everything else to the above decisions. Elevate the Read More …

Cadence in your Marketing Kanban

One of the best things about developing a Marketing Kanban is it allows you to create a separate cadence for each marketing segment. The old saying is Different Strokes for Different Folks. Why should marketing be any different? The Value Stream Marketing diagram symbolizes exactly how important a cadence is. I use a typical Scrum Read More …

Marketing Kanban 101

Kanban is a lean term and means visual card or sign. It is used to limit the amount of inventory tied up in work in process. Of course in lean excess inventories regarded as ways and so is the time spent in producing it. Kanban scheduling systems are among the simplest, effective and in expensive Read More …