Brands must understand their potential growth avenues. It’s about more than retaining existing customers; it is about tapping into a wealth of existing opportunities with non-customers. Here, we look at the importance of targeting non-customers and the statistical evidence underscoring their brand growth potential. Article Sources: Oxford University Publications How Brands Grow: What Marketers Don’t Read More …
As a manufacturer, you may think, “Why bother with branding? I have top-quality products and a loyal client base.” But here’s the catch – in today’s competitive landscape, having a solid, recognizable, and memorable brand is not just nice; it’s a must-have. Brand marketing is your ticket to differentiate your manufacturing business from the sea Read More …
How does a manufacturing company get heard in the bustling marketplace, where the noise of competition is deafening? The answer lies in compelling brand storytelling. Businesses can set themselves apart from the competition by communicating their values, purpose, and unique selling proposition in a way that resonates with the target audience. Connecting with Customers Through Read More …
A compelling brand story can be the sword that battles obscurity in a marketplace with fierce competitors. It goes beyond memorized pitches and glossy advertising to the heart of what your business represents. Explore why your brand story holds so much sway in the marketplace and the essential elements that craft a compelling narrative. Why Read More …
Community building has evolved in today’s digital era, and Discord stands at the forefront. It’s a powerful platform beyond gaming; it’s a hub for connecting individuals with common interests, creating a sense of belonging and an engaged community. As an online destination where conversations happen in real-time, Discord offers a goldmine of opportunities for those Read More …
Introduction: Advertising shapes consumer perception and influences purchasing decisions. Persuasive advertising stands out as it aims to inform or entertain and to convince and motivate the audience to take a specific action. From striking emotional chords to leveraging social proof, persuasive advertising encompasses a range of strategies to guide consumers toward a favored outcome. What is Read More …