One of the few certainties in marketing is that there will be an increasing amount of data, information at our hands in the years to come. In fact, there has been so much of it that for the last ten years most of us don’t even know what to do with it all. We store Read More …
Most of my Saturday blog post tend to be a little light and a step off the weeks business posts. I hope this meets the criteria. Most of my readers are familiar with Jobs-To-Be-Done type thinking but this video is a great refresher or introduction for people that are not. [arve url=”https://youtu.be/RQjBawcU_qg” align=”center”] There is Read More …
Instant download of the Marketing with Lean series eBook and many other offers. This is a limited time offer as once community site becomes active the price will be adjusted. Click through to see the price – one-time payment for the entire year. 12-Month Content Subscription Includes: Marketing with Lean eBook Series (Immediate PDF Download Read More …
Paul Smith is one of the world’s leading experts on organizational storytelling. He’s a keynote speaker, storytelling coach, and author of the bestselling Lead with a Story already in its 8th printing and available in 6 languages around the world. His new book is Sell with a Story: How to Capture Attention, Build Trust, and Read More …
Paul Smith is one of the world’s leading experts on organizational storytelling. He’s a keynote speaker, storytelling coach, and author of the bestselling Lead with a Story already in its 8th printing and available in 6 languages around the world. His new book is Sell with a Story: How to Capture Attention, Build Trust, and Read More …
I will be introducing Marketing Kata in a formal presentation hosted by Hosted by Lean Frontiers on the afternoon of November 17th, 2016. You can register today to participate in Lean Frontiers Direct both LIVE on November 16-17 and ON-DEMAND for a 3-month period following the live event. The power of Kata differs than most Read More …