After many years of practice, this fall there seems to be a proliferation of material being published on the popular Jobs To be Done theory. One of the recent books on the subject is a long-time favorite author of mine, Steve Wunker. Steve’s book, Jobs to Be Done: A Roadmap for Customer-Centered Innovation offers a perspective that Read More …
This is a presentation that I did for Lean Frontiers last year. I thought I would share it as it offers a nice introduction to my next presentation with them this week. I will be introducing Marketing Kata in a formal presentation hosted by Hosted by Lean Frontiers on the afternoon of November 17th, 2016. You Read More …
Introducing Lean A3 Thinking to Sales and Marketing. It is aimed at mature companies, and even more focused on companies practicing Lean in operations. YouTube: https://youtu.be/wiLgT5ZORdc Don’t forget to join the Lean Marketing Lab to receive the Marketing with A3 eBook.
Johanna Rothman is the “Pragmatic Manager.” She provides frank advice for your tough problems helping leaders and managers do reasonable things that work. I am a big fan of Johanna’s owning three of her books and adding a fourth, Agile and Lean Program Management: Scaling Collaboration Across the Organization. This is a short section of my Read More …
People know Johanna Rothman as the “Pragmatic Manager.” She provides frank advice for your tough problems helping leaders and managers do reasonable things that work. I am a big fan of Johanna’s owning three of her books and adding a fourth, Agile and Lean Program Management: Scaling Collaboration Across the Organization Business901 iTunes Store Mobile Version Read More …
This is the third video of three introducing Lean to Sales and Marketing. It is aimed at mature companies, and even more focused on companies practicing Lean in operations. Business901 iTunes Store Mobile Version New Accessibility for the Business901 Podcast [arve url=”https://business901.podbean.com/mf/web/ey4hvt/Lean_Marketging_3_of_3_-_Kata.mp4″/]