This is the second video of three introducing Lean to Sales and Marketing. It is aimed at mature companies, and even more focused on companies practicing Lean in operations. Business901 iTunes Store Mobile Version New Accessibility for the Business901 Podcast [arve url=”https://business901.podbean.com/mf/web/2eq7x9/Lean_Marketing_2_of_3.mp4″/]
This is the first video of three introducing Lean to Sales and Marketing. It is aimed at mature companies, and even more focused on companies practicing Lean in operations. Business901 iTunes Store Mobile Version New Accessibility for the Business901 Podcast [arve url=”https://business901.podbean.com/mf/web/3fbwqy/Thinking_of_Using_Lean_In_S_M.mp4″/]
Marylou Tyler co-authored Predictable Revenue with Aaron Ross and has a follow-up book, Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline, with a new co-author Jeremey Donovan. This book teaches you how to turn cold conversations into qualified opportunities and I might add in a very systematic way. They took the cold-calling formula Read More …
As marketing has been overrun by the idea of Inbound Marketing, it has become commonplace thinking that sales is less and less important. Many of us believe that the digital sales funnel of landing pages, lead baits and autoresponders are all that is needed. The more sophisticated marketers understand how to automate their process even further Read More …
Sales and marketing functions have been converging for years, with lead generation now frequently arising from digital promotional campaigns, and the opportunities for tried and tested sales techniques diminishing in the face of shrinking customer attention spans. In his new book, Digital Selling: How to Use Social Media and the Web to Generate Leads and Read More …
If You’re Not Visual, You’re Not Lean – Gwendolyn Galsworth This week, there were 5 short videos with Dan Roam lasting about 10 minutes. This is a compilation of all five and lasts about fifty minutes. Dan Roam is the author of the international bestseller, The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas Read More …