This seems an appropriate post this week since there was big hullabaloo about a certain App that claimed certain features and did not deliver. If they intended it to be a minimum viable product (Mvp), let’s just say there was more MINIMUM than viable in the product. Though it was discovered and bantered about the Read More …
Marketing with PDCA is about managing a value stream using PDCA (Plan-Do-Check-Act). Using the new SALES PDCA Framework throughout the marketing cycle will provide constant feedback from customers, and can only occur if they are part of the process. It is about creating value in your marketing that a customer needs to enable him to Read More …
Steve is the epitome of today’s successful consultant. He acts as a in-house consultant for a major healthcare facility in the Cedar Rapids, Iowa area, instructs at many of the Iowa Community Colleges, conducts Green Belt and Black Belt training for industry and hosts the Blog Talk Radio Show, Quality Conversations. This is a transcription Read More …
In a previous post, Identifying your Lean sales and marketing teams, I discussed the other roles in the Lean Sales and Marketing Process. This is part of the SALES PDCA framework that we use before starting the PDCA IMPROVEMENT LOOP. The role of Team Coordinator (TC) is the key person in the Lean Sales and Read More …
Released as an eBook, Marketing with PDCA authored by Joseph T. Dager is now available on the Business901 website. Marketing with PDCA is about managing a value stream using PDCA (Plan-Do-Check-Act). Using the new SALES PDCA Framework throughout the marketing cycle will provide constant feedback from customers, and can only occur if they are part Read More …
The traditional way of creating sales used by individuals and even by large organizations is a natural sales progression commonly called a marketing funnel. I have written many times about this and summarized it in this recent post, Kill the Sales and Marketing Funnel. There are many adaptions to this model but typically begins with Read More …