Joseph Michelli’s Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People, is a lesson in strategic marketing that few books meant for that purpose can even come close. . Related Podcast and Transcription: The Starbucks Way of Connecting to Customers Joe: Do they have standards that they take Read More …
It’s Not the How, It’s the Discipline Through his own obsessive compulsive disorder (OCD) Justin Klosky created the O.C.D. Experience. I asked Justin; One of the things you mention is the discipline part of it which is always difficult for all of us to stay at. But we get this burning platform and we make Read More …
In discussing Goods Dominant Logic (Gd-Logic) versus Service-Dominant Logic (SD-Logic), I probably oversimplify the message when I use the comparison that GD-Logic focuses on the thought of value derived at the point of transaction and SD-Logic focuses on the thought of value derived at the point of use. I went into this thinking in a Read More …
An outline of most sales stories that you will see goes something like this. First, you must grab their attention or the hook. Second, you tell them a relevant story that addresses their needs starting with the current state and the deficiencies or pain points, proceeding to describe the future state and how it will Read More …
As the pace and complexity of business has grown traditional organization structures have been flattened through near constant reorganizations. The need for specialization within certain functions seems to prevent further reconciliation. Empowerment within business units and departments to make decisions within their scope of activities has increased, however, we often bump into "sub-optimizing the whole" Read More …
Mick Wilz, co-owner of Sur-Seal Corporation, began his own journey to personal and business excellence about five years ago by actively seeking a variety of tools to meet his needs and the needs of the business. He says, “My interest is to take tribal knowledge and make it visual and accessible to everyone.” Mick is Read More …