Sales success today requires a deep understanding of a customer’s business and dilemmas. Understanding how to identify, analyze and unlock the sales opportunities that arise from customer dilemmas is important. In this article, we will explore how to identify customer dilemmas, analyze their impact and unlock sales opportunities to help customers become more efficient and Read More …
For any successful go-to-market launch, finding the right product-market fit is key. This means understanding the needs of your market and delivering a product or service to meet those needs. If you don’t establish a product-market fit, all your growth strategies may be for nothing.Your go-to-market strategy should always reflect the success of the product. Read More …
Leonardo da Vinci is well known for his love of art and science and for being one of the most prolific and inventive thinkers ever. He had countless ideas and often found it difficult to keep up with the sheer number of them all. However, he had an unusual method of coping with this: his Read More …
Creating a strategic narrative is an important component of any successful marketing strategy. A strategic narrative helps to shape how customers perceive a brand and can be a vital way to connect with customers. When developing a strategic narrative, a few key steps should be followed. First, it is important to understand the “why” behind Read More …
Today, businesses must strive for innovation to stay competitive and thrive in the market. With the rise of digital transformation, companies must remain flexible and agile when deciding to stay ahead of the curve. This is where Action Research and Marketing Research come into play. Action Research is a collaborative approach to investigating and exploring Read More …
Identifying and selecting the right channels that best suit your business operations is key when crafting an effective distribution channels plan for your marketing framework. Distribution channels are the different paths to deliver a product or service to its intended customer. These channels enable companies to increase their reach and expand their customer base in Read More …