Should Lean Marketers be using the Wanamaker Principle or the Pareto Principle in your Customer Retention programs? John Wanamaker said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” I have written about this on several occasions on how this is a good thing, not a bad Read More …
“When employees resist change, it isn’t because they’re stupid. It’s because they’re smart,” says Bob Lewis. Bob is the president of IT Catalysts and author of Bare Bones Project Management: What you can’t not do and Bare Bones Change Management: What you shouldn’t not do. With titles like this, how could you not buy these Read More …
The typical company will focus on growth by emphasizing customer acquisition. However, market share growth is highly dependent on been able to retain customers. In that area, all that is needed is to find the source or the reason why they defect and then slow the rate of that defection. I doubt that you will Read More …
Joe Pine, lead author of Infinite Possibility: Creating Customer Value on the Digital Frontier, shares his point of view on the convergence of the digital and real worlds and what businesses can do to leverage opportunities found in the Multiverse. Joe Pine had 2 new books out last summer, Infinite Possibility and The Experience Economy, Read More …
Not all the answers are here, but they could be.
David Anderson is a thought leader in managing effective technology development. He leads a consulting, training and publishing business at David J, Anderson & Associates. David may be best known for his book, Kanban: Successful Evolutionary Change for Your Technology Business. David recently appeared on a Business901 podcast, Change is Best when it Evolves. This Read More …