Business model innovator Alexander Osterwalder author of Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers lays out reasons to map a product or service’s value proposition with the actual pains customers face. Using building blocks from his business model canvas framework, Osterwalder maps the relationship and discusses, with interviewer Steve Blank, how Read More …
Larry Rubrich of WCM Associates LLC has over 35 years of experience in engineering and manufacturing in the automotive, industrial, and consumer product areas. He has held the positions of product engineering, chief product engineer, product manager, customer service manager, area manufacturing manager, continuous improvement manager, and plant manager with fortune 100 corporations. Larry spent Read More …
John Hunter has been enlisted to write the Deming Blog and discussed this speech in great detail in a recent blog post, Speech by Dr. Deming to Japanese Business Leaders in 1950. The Deming Blog is a newly created effort by the Deming Institute. John is my guest next week on the Business901 podcast. Clayton Read More …
One of the first inclinations people have about using Lean in Marketing is the term Voice of Customer. From Wikipedia: Voice of Customer (VOC) is a term used in business and Information to describe the in-depth process of capturing a customer’s expectations, preferences and aversions. Specifically, the Voice of the Customer is a market research Read More …
Should Lean Marketers be using the Wanamaker Principle or the Pareto Principle in your Customer Retention programs? John Wanamaker said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” I have written about this on several occasions on how this is a good thing, not a bad Read More …
“When employees resist change, it isn’t because they’re stupid. It’s because they’re smart,” says Bob Lewis. Bob is the president of IT Catalysts and author of Bare Bones Project Management: What you can’t not do and Bare Bones Change Management: What you shouldn’t not do. With titles like this, how could you not buy these Read More …