The typical company will focus on growth by emphasizing customer acquisition. However, market share growth is highly dependent on been able to retain customers. In that area, all that is needed is to find the source or the reason why they defect and then slow the rate of that defection. I doubt that you will Read More …
Joe Pine, lead author of Infinite Possibility: Creating Customer Value on the Digital Frontier, shares his point of view on the convergence of the digital and real worlds and what businesses can do to leverage opportunities found in the Multiverse. Joe Pine had 2 new books out last summer, Infinite Possibility and The Experience Economy, Read More …
Not all the answers are here, but they could be.
David Anderson is a thought leader in managing effective technology development. He leads a consulting, training and publishing business at David J, Anderson & Associates. David may be best known for his book, Kanban: Successful Evolutionary Change for Your Technology Business. David recently appeared on a Business901 podcast, Change is Best when it Evolves. This Read More …
Dr. Eric Reidenbach has been a favorite author, mentor and collaborator with me through recent years. We developed the info-program Driving Market Share where we spent a great deal of time discussing his favorite past time, the subject of value. He has given me the honor of posting his latest article. I have taken the Read More …
Dr. Eric Reidenbach has been a favorite author, mentor and collaborator with me through recent years. We developed the info-program Driving Market Share where we spent a great deal of time discussing his favorite past time, the subject of value. He has given me the honor of posting his latest article. I have taken the Read More …