These webinars will discuss utilizing the Lean Marketing House Concept and how to apply Continuous Improvement to your marketing process. Each Participant will receive the E-Books Lean Marketing House, Marketing with PDCA, Marketing with A3 Business901 will introduce Lean Marketing Concepts in a rather unique way. You will receive a download link to each webinar Read More …
Beth Goldstein, Founder and CEO is an author, consultant, trainer and founder of Marketing Edge Consulting Group, she has empowered hundreds of entrepreneurs to successfully grow their companies. We discussed her newest book, Lucky By Design: Creating Real Opportunities that Empower Your Business coming out this fall. Beth‘s special talents is helping companies gain an Read More …
In a previous post, I discussed the SALES PDCA Framework for Lean Sales and Marketing Teams. Within the actual PDCA stage the sales team is empowered to make their own choices and determine their own direction to accomplish the goals of that cycle. This framework is introduced in the book, Marketing with PDCA . During Read More …
This Ted video offers some great ideas about design in a a spectacular (and often quite funny) slide deck of surfer-turned-designer David Carson work and found images. He also exposes some surprising description of several prominent magazines handling of sensitive media. Lean about Design, Discover and Humor and not in any particular order. Related Information: Read More …
This is a timeless Ted talk from 2003. Design critic Don Norman turns his incisive eye toward beauty, fun, pleasure and emotion, as he looks at design that makes people happy. He names the three emotional cues that a well-designed product must hit to succeed. For marketers and designers alike. Related Information: Is Viral Still Read More …
Individual Kaizen will make you better today and as a result opens doors tomorrow! Learn how by practicing 3 things to do in your individual life! The Friday Video Series continues with Dr. Michael Balle, the Gemba Coach at the Lean Enterprise Institute. This series of videos continues with a central theme of Kaizen. The Read More …