My new eBook, Marketing with A3 utilizes A3 thinking and enables you to apply a systematic method of problem solving to your marketing and sales. If you want to learn more about the A3 thinking process, this is my recommended list. There is little duplication of material between these resources and I think you will Read More …
Do you think that some ground work should have been laid before they got to this discussion. Always remember your biggest challenge in sales is usually clarity. Make sure your prospects are ready for higher math before taking them there. It’s not their fault for not understanding. It’s yours. Right pop? Related Posts: The 7 Read More …
The Lean Marketing House is the big picture book, an overview of applying Lean to marketing where Marketing with A3 is more tactical. If you have interest in starting to look at your sales and marketing in a different way consider my offer: purchase the Lean Marketing House and you will receive Marketing with A3 Read More …
This past Thanksgiving, I had the pleasure of reviewing the Four Days with Dr. Deming Videos for the first time. Not sure, I would recommend watching it. Deming is not Steve Jobs by any stretch of the imagination. However, he does end up growing on you and his dry sense of human becomes rather enjoyable Read More …
When everyone thinks of Lean they think of Muda or the waste. I am a firm believer that you never directly attack Muda in sales and marketing simply because most people do not know what works and what doesn’t. Lean is not all about Muda. James Womack himself suggested that Lean practioners should think about Read More …
I was honored to have these 5 people contribute A3s for the eBook, Marketing with A3. I had several of my own efforts but felt that I could not offer the variety needed. These contributions are real life examples (names and some data has been changed) that captures the essence of an A3; a small Read More …