Why Lean Marketing? Because it is the Future of Marketing The Value Stream Map is a lean tool to analyze the value stream. Value Stream Mapping techniques involves mapping each step of a process looking for waste and on improving the total time from the beginning to the end of the entire stream. One of Read More …
The guest on the Business901 podcast was Adam Zak (@leanthinker), founder and chief executive officer (CEO) of Adam Zak Executive Search and an accomplished senior executive with more than 25 years of experience spanning the areas of management consulting; financial and operations management; and talent acquisition. During the podcast I was able to ask questions Read More …
Why Lean Marketing? Because it is the Future of Marketing Many people visualize their marketing cycle through the use of funnel thinking on how it narrows down to the actual purchase of the product. I have advocated the use of the Value Stream Marketing concept in a much similar fashion. However, I take a much Read More …
Drew Kugler is now in his fourth decade of helping people and organizations around the world make sustainable progress in developing their willingness to work together more productively. As Founder of the Kugler Company, he works with executives and professionals on the never-ending issues of communication, leadership, and collaboration. Clients from all walks of industry Read More …
The word of business is changing. Your typical hierarchy structured in an organization chart may still exist but the age of communication has really changed the work structure and who is influencing the way you do work and from a marketing perspective how your customer is influenced. Learn the basic concepts of influencing through this Read More …
In February 2001, 17 software developers met at a ski resort in Snowbird, Utah, to discuss lightweight development methods. They published the “Manifesto for Agile Software Development” to define the approach now known as agile software development. I believe that Lean is the Future of Marketing and one of the main reasons is the development Read More …