How Good are you at Marketing Yourself? Marketing your Black Belt is a 28-day program starting November 5th. Marketing your Black Belt is based specifically on addressing these issues: Customer Acquisition, Marketing, Customer Retention and Communication & Collaboration. Specifically designed for Quality consultants. Get Clients NOW – 28 Day Program: Program starting on first Monday Read More …
Don Reinertsen was my guest on the Business901 Podcast this week for a discussion on Creating Flow. Don is president of Reinertsen & Associates, a consulting firm specializing in improving the product development process. I have followed Don’s writing for many years and recognize him as THE leading expert in the field of Flow. His Read More …
Customer Value is the ultimate metric for your business to track and is the best leading indicator for future market share. Defining value can be difficult but a straightforward definition and the one I like to use is simply what is your product or service worth. Value is what wins in the marketplace and is Read More …
I had a recent blog post of mine, Value Stream Mapping your Marketing that was tweeted and mentioned that it was 6 years out of date. The reason being is that it failed to mention Service Dominate Logic. Heck, the truth of the matter is that I never heard of SDI. As it turned out Read More …
Who are your most influential people on a particular subject? I started thinking of this after interviewing Don Reinertsen Tuesday’s Podcast, on the subject of Flow. In my mind, the founding father on this subject was Mihaly Csikszentmihalyi (notice in the middle of his last name the word ZEN). I can remember first reading his Read More …
Most companies when considering the value they offer to the marketplace only consider the value that their customers or buyers receive. Your company‘s value proposition is actually a two part function. One, is how buyers evaluate your product/service and two, how non-buyers evaluate your product/service offering. If you lack the understanding of how non-buyers rate Read More …