I advocate the use of the value stream map to outline your customer’s buying process and to vividly demonstrate how your marketing efforts mimic that process. Consider the map as a tool designed to highlight activities. The current state serves as a guideline to communicate the opportunities so they may be prioritized and then acted Read More …
If you follow my blog you know what a fan I am of SPIN Selling and Neal Rackham. Though I feel the book is getting somewhat dated, Rackham is still offering great advice. Understanding your Value Proposition from your customers perspective may be the most important strategic advantage you can have as a company. Related Read More …
Jason Fried is the founder and CEO of 37signals. Fried is a passionate leader in the field of simple, clear, and elegant web-based user interface design. He spearheaded the concept, design, and development of Basecamp, 37signal’s web-based project management tool for designers, freelancers, and creative services firms. Fried is also the co-author of Defensive Design Read More …
Next week my podcast is on the subject of Quallaboration which is the relationship between Quality and Collaboration. Jim Benson, the person behind Personal Kanban was my guest and this is an excerpt from the upcoming podcast; Joe: Talking about Quallaboration, I relate it somewhat to the Pair Programming that takes place in software development. Read More …
In this eBook, we discussed how accountants need to become an integral part of the other departments. No longer can accountants only relay past financial data. They need to participate in the Value Streams with real time numbers which will enable other departments to make quicker and more accurate decisions. Lean Accountants are simply spending Read More …
In my journey over the past few years to bring a Continuous Improvement philosophy to marketing, I have primarily focused on Lean and identifying the individual Value Streams though segmentation. Lean was a much easier methodology to implement and utilize. As I continued with a customer, I found the Six Sigma toolbox provided me a Read More …