Recently I had a discussion with Alan Shalloway, the founder and CEO of Net Objectives. Alan is an industry thought leader, trainer and coach in the areas of Lean software development and the Lean/Agile field. He’s a popular speaker at prestigious conferences worldwide, as well as a trainer and a coach. An excerpt from this Read More …
On the Business901 Podcast I had the pleasure this week interviewing Eric Landes. Eric is an Agile Project Manager who has been using Kanban for software development since 2007. He has worked with Scrum, XP and other agile methods for over the past 5 years, and has been managing software projects for over 10 years. Read More …
Recently I had a discussion with Alan Shalloway, the founder and CEO of Net Objectives. Alan is an industry thought leader, trainer and coach in the areas of Lean software development and the Lean/Agile field. He’s a popular speaker at prestigious conferences worldwide, as well as a trainer and a coach. An excerpt from this Read More …
Below is the outline I use for a guideline to create a Value Stream Map and to mimic a customer’s buying process. I have written many times and have an eBook (Mirror Marketing) on the subject that you should Mirror your customers buying process in developing your marketing strategy and tactics. I choose this flow Read More …
Neil Rackham author of SPIN Selling, (what I consider one of the top books ever written on selling) discussed recession selling strategies in this video. Whether we are coming out of this recession or not, I believe this recession will have a long tail and has changed the landscape on how we sell. This video Read More …
One purpose of Value Stream Marketing is to provide clarity to an individual or organizations marketing process. This gives you the ability to walk a prospect through the process, understanding where they are at in the process. Typically, I have a customer add the activities or in lean terms map the process he uses to Read More …