A while ago it seemed like all customers were profitable. Sure we had a bad apple or two but most of the time we sold a product, customers bought it and, as a result, we made money. In today’s environment, it is very different. I would venture to say many of your customers are not profitable. Read More …
Tracey Richardson appeared on the Business901 podcast to discuss problem solving. This is a transcription of the podcast. Tracey will be the instructor for two of the six Lean Enterprise Institute workshops June 22-24, 2010, in Indianapolis, IN. She will be facilitating Managing to Learn: The Use of the A3 Management Process and Lean Problem Read More …
Jim Luckman has had the unique experience of leading three separate lean transformations, as a Plant Manager, as a Director of a Research and Development Center, and as a CEO of a small start-up company. During the podcast, we discussed Value Stream Mapping and delved into Value Stream Concepts as they applied to Lean and Read More …
An overview on applying Lean Six Sigma to the marketing process. Many people question whether you can apply Lean and Six Sigma to the marketing process. I think the question may be: Is your marketing team disciplined enough? Related Posts: The Pull in Lean Marketing Six Sigma Marketing Lessons from Eric Reidenbach
The Mirror Marketing eBook describes an alternative way of looking at your marketing funnel…from your customer’s perspective. Please contact me for a copy.
Created a short e-book on Mistake Proofing your Marketing by using the Lean tool of Poka-Yoke. The e-book is not meant to be a complete diagram of Poka-Yoke but an alternative approach to help facilitate and create some additional ideas on how to improve your marketing. The download is no longer available. Related Posts: Agile, Read More …