In the movies, Meet the Parents and Meet the Fockers the soon to be Father in Law, Jack, so brilliantly played by Robert DeNiro had a Circle of Trust that Ben Stiller, Greg, so desperately tries to become accepted into. Greg just keeps stumbling as he tries to penetrate that invisible barrier. As you sit Read More …
My guest on the Business901 podcast this week and last week was “Dr. Lisa” Lang. She is considered the foremost expert in the world in applying Theory of Constraints to Marketing and currently the President of the Science of Business. She recently served as the Global Marketing Director for Dr Goldratt who is the father Read More …
In today’s marketing, we use Content Marketing as one of our number one lead generating sources. This content tends to be educational in nature. Since the content typically is both online and off-line it very much resembles the training model defined as Blended Learning. Blended Learning is a training model that integrates multiple delivery modes Read More …
How Good are you at Marketing Yourself? Marketing your Black Belt: Every 2 weeks on Friday. Marketing your Black Belt is based specifically on addressing these issues: Customer Acquisition, Marketing, Customer Retention and Communication & Collaboration. Get Clients NOW – 28 Day Program: Program starting on first Monday of every month: 3:00 PM to 4:00 Read More …
Your product or service solves a problem for the customer, right? Does your customer understand the problem you’re solving? Have you been able to put or involve numerical relationships in this problem-solving process? Go back-to-school for a second, maybe even as far back as grade school and think about solving mathematical word problems. Remember word Read More …
I had the pleasure of interviewing Anthony Bennett editor of the new book, THE BIG BOOK OF MARKETING released in January 2010 by McGraw-Hill on the Business901 Podcast. The book is based on material developed for one of Georgetown University Business School’s most popular marketing courses, THE BIG BOOK OF MARKETING is a unique and Read More …