A continuation of my blog posts on Using the Theory of Constraints with your Marketing HourGlass. We are concentrating on optimizing the Throughput of the Marketing Hourglass utilizing the Five Steps of Continuous Improvement, Steps 2 and 3. Step 2. Exploit the system’s constraint This simply means; Getting the most out of the weakest link Read More …
As I mention in a previous post: Every System, typically has relatively few constraints. However, to operate at maximum efficiency, the limiting constraint must be identified. Five Steps of Continuous Improvement help identify and improve the constraint. How do I correlate the Marketing Hourglass with the Theory of Constraints? TOC uses the weakest link, a Read More …
Another way of using the hourglass is to determine the number of prospects(inventory) that you need in each part of your hourglass. This is tremendous opportunity to really understand what is taking place in your process and will enable you to determine what is and what is not working. Where is your bottleneck or if Read More …
This is a simplified version of how a hourglass would look. As you can see the natural progression of the flow (know, like, trust… flow to the right), the enablers or information to move the process forward is provided above each step. Taking a group of current customers, you can identify this in your current Read More …
Embarq Corporation’s General Manager of Process Excellence, Deron Ertel, was my guest on the Business901 Podcast. We discussed Embarq’s business process improvement initiatives and how they differed from other companies Lean Six Sigma initiatives. Particular attention was paid to the relevancy of Lean, Six Sigma and business process improvement in a down economy. This is Read More …
Do you remember the novel The Goal: A Process of Ongoing Improvement by Eliyahu Goldratt and Jeffrey Cox? One of the unique things about this book was that it created a variety of cottage industries with one of the most obvious using a novel, a story to introduce a problem solving concept. You can think Read More …