Customizing the Outcome Harvesting Process

The Outcome harvesting Process needs to be customized according to the context. The steps are not always distinct, and feedback from one or more actions can cause a return to earlier steps. I used the steps outlined in this OUTCOME HARVESTING  PDF – INTRAC. https://www.intrac.org/wpcms/wp-content/uploads/2017/01/Outcome-harvesting.pdf From the PDF: Outcome harvesting is a monitoring and evaluation methodology Read More …

The Interaction Field Model – How to Create Unstoppable Velocity

The Interaction Field: The Revolutionary New Way to Create Shared Value for Businesses, Customers, and Society, Public Affairs (September 15, 2020) by Erich Joachimsthaler was a book I read several years ago and just recently opened back up for review. Instead of re-reading the material, I took a stab at writing an outlined based on Read More …

Rules for Constructing Causal Sales Theories

Sales theorists have long debated the most effective way to construct causal sales theories. Or, have they? The most common approach is to identify a set of variables known to affect sales outcomes and then develop a model that describes the relationships between these variables. However, this approach has several drawbacks. First, it is often Read More …

Action Research is a Small Idea

Action Research should be an iterative process that takes shape as knowledge emerges. The premise here is that you learn, do, reflect, know how to do better, do it better, learn from that, do it better still, and so on. You work through cycles that converge towards better situation understanding and improved action. The goal Read More …

Is Your Organization in The Practice of Engaging Emergence?

If your organization is not in the practice of Engaging Emergence, what chance does your brand have in the race for innovation and new markets? Emergence is the approach, which is used by The Third Wave to create a new market. By introducing a new product, business model, or idea, a brand can create an Read More …