Organizations are under constant pressure to increase shareholder value. One of the most important is understanding and serving customers well. Too often, organizations focus on features and benefits instead of customer value. This results in failed product launches, frustrated customers, and unfulfilled growth potential. So why is it difficult to understand customer value? Part of Read More …
Artificial Intelligence (AI) has revolutionized how we think about knowledge transfer. AI narratives are an important tool for understanding and structuring our knowledge. This article will provide a comprehensive guide to AI narratives and an in-depth look at how AI can be used to create structured knowledge transfer systems. From understanding the fundamentals of AI Read More …
Sales discussions are one of the best methods of fostering active learning and promoting learning in companies. The discussion allows people to share their ideas and learn from each other and, ultimately, from customers. Skills are learned through discussion that can be used in real-world situations. In the simplest definition, action learning is a process Read More …
Crisis management is a topic that’s often in the news, but it’s also something businesses need to plan. A crisis can strike anytime without warning and quickly spiral out of control if it’s not managed properly. A well-run crisis management project can help mitigate the damage caused by a crisis and even help your business Read More …
To create a successful marketing event ecosystem, one must understand what one is. A marketing event ecosystem collects isolated events to achieve a common goal. Each event in the ecosystem must be carefully planned and executed to contribute to the success of the whole. There are three key components to a successful marketing event ecosystem: Read More …
In software, users never really “quit” an app; they simply become inactive. This is why onboarding and user success are so crucial to the long-term success of your business. A recent study found that the average user will only return to your app nine times before giving up on it for good. That is a Read More …