What would be the Secret Sauce to make a marketing power group work? It is not that hard, but there is a couple important ingredients that I would recommend: There needs to be strong common interest among the group for all to succeed. I look at downtown stores located in close proximity, strip mall occupants, Read More …
Are you a small retail store? Maybe a local manufacturer that knows you could go further? You just don’t have enough horses, do you? This is an interesting twist to this dilemma, creating a marketing power group. I know, you have heard all of this before with network groups and it just always seems that Read More …
Characteristics of Second-Stage from the Edward Lowe Foundation: Second-stage companies are those that have grown past the startup stage but have not grown to maturity. They have enough employees to exceed the comfortable control span of one owner/CEO and benefit from adding professional managers, but they do not yet have a full-scale professional management team. Read More …
Are you using this service, why not? You get your own number. Long distance can be free. Sends an e-mail that you have voice mail. Transcribes the message? Huh! Yes, transcribes it! And you can forward it with or without the transcription: Hey! I got this on my Google Voice account and thought you’d want Read More …
The foundation of the Lean Marketing House is where the work is done. The stronger the foundation the larger or more pillars it can support. It is these actions that most people really believe makes up the marketing process. Events, Ads and Brochures make up these actions and what I call, executable or check-off type Read More …
Lean Marketing is the Future of Marketing Released as an ebook, Lean Marketing House is now available on the website. “When you first hear the terms Lean and Value Stream most of our minds think about manufacturing processes and waste. Putting the words marketing behind both of them is neither creative nor effective. But the Read More …