Managing Customer Value
TenStep Webinar Series – Starting Next Week I seldom promote the Ten Step process(shame on me), I just use the principles of it all the time. If you are in marketing, I am sure you have seen many project failures, especially due to project scope "creeping." Seldom do we take the time to learn more Read More …
Equipment Manufacturer Marketing Plan Mplans.com: Excerpt from Marketing Plan Pro Sample Plan Marketing Vision: The Road Construction industry is poised to take advantage of the Economic Stimulus package but it will be determined by the bids that the road contractors win. Private-sector spending has come to a halt. Our marketing efforts must be spent Read More …
Above the foundation of the Lean House are the pillars. In a typical Lean House these pillars represent JIT, Jidoka(Quality) and Motivated People. This is from the Toyota Production System and they are actually in a certain order. Typically the middle pillar is described as the most important pillar and it is the one of Read More …
This is what I have been talking about for so many months and John says it so eloquently: Read this post at least twice. This content from: Duct Tape Marketing encourage you to read the entire post and the comments. Search engine optimization has changed dramatically over the past few years. The shift is from Read More …
Due to the tight job market many career seekers are deciding for the first time to become self-employed. Three area entrepreneurs have gathered to create a free public seminar on discussing the joys and perils you may encounter on this journey and outline a map that others have used for success. If you are interested Read More …
Last month, I wrote a blog post called "Hiring a consultant, can I see your marketing plan? " and to summarize I said: "If you are thinking about hiring a marketing consultant or a coach, it is very easy to qualify them, ask them, "Can I see your marketing plan?" That will send some shimmers Read More …