One of the best things about developing a Marketing Kanban is it allows you to create a separate cadence for each marketing segment. The old saying is Different Strokes for Different Folks. Why should marketing be any different? The Value Stream Marketing diagram symbolizes exactly how important a cadence is. I use a typical Scrum Read More …
Finding your internal marketing constraint is still important. Most people consider that their constraint in marketing is the number of prospects and in today’s economy it is very true. I believe that places an even great emphasis on managing your Work in Process or prospects. It does little good to increase prospects if you are Read More …
Updated the Lean Marketing House with a short video that shows the utilization of Value Stream Marketing and the Marketing Kanban. A couple of glitches in the transition of slides. This is the first time I used MS Powerpoint 2010 to record within the program.
Neil Rackham author of SPIN Selling, (what I consider one of the top books ever written on selling) discusses how marketing has to create value. As much as I write about Value Stream Marketing, it is always great to listen to the slant than an expert like Rackham puts on it. In Rackham fashion, he Read More …
Recently I had a discussion with Alan Shalloway, the founder and CEO of Net Objectives. Alan is an industry thought leader, trainer and coach in the areas of Lean software development and the Lean/Agile field. He’s a popular speaker at prestigious conferences worldwide, as well as a trainer and a coach. An excerpt from this Read More …
Recently I had a discussion with Alan Shalloway, the founder and CEO of Net Objectives. Alan is an industry thought leader, trainer and coach in the areas of Lean software development and the Lean/Agile field. He’s a popular speaker at prestigious conferences worldwide, as well as a trainer and a coach. An excerpt from this Read More …