One purpose of Value Stream Marketing is to provide clarity to an individual or organizations marketing process. This gives you the ability to walk a prospect through the process, understanding where they are at in the process. Typically, I have a customer add the activities or in lean terms map the process he uses to Read More …
The Unique Development Processes of Relevance video was submitted by Eric Hagan on the Agile Zone dzone page. I was impressed with the clarity of Justin’s explanations of the Agile process. He made it sound almost to easy. Relevance does agile consulting with their own unique process which mixes and matches many agile methodologies. Their Read More …
Many people believe that to apply Value Stream Marketing using Lean Techniques, it is about removing waste. Eliminating waste is one of the Guiding Principles of Value Stream Marketing but you must make some fundamental improvements in your marketing cycle before a pull marketing system will work. Value Stream Marketing (VSM) is about having a Read More …
Many people believe that applying Lean Techniques using Value Stream Marketing is all about removing waste. Eliminating waste is one of the Guiding Principles of Value Stream Marketing but you must make some fundamental improvements in your marketing cycle before a pull marketing system will work. Value Stream Marketing (VSM) is about having a minimum Read More …
On my podcast the other week, I had Robert Martichenko of LeanCor co-author of the Lean Enterprise Institute’s newest lean workbook, Building a Lean Fulfillment Stream. The book builds on the concepts of waste, flow, and pull. This workbook illustrates how to analyze the traditional supply chain as a flowing stream of products and information. Read More …
Yesterday, I had the pleasure of attending the Lean Enterprise Workshop: Value-Stream Mapping for the Office and Service. The workshop description: This interactive workshop demonstrates how to apply value-stream mapping, a fundamental and critical tool, to address what many companies find difficult to do: making a fundamental change in business processes such as administrative, professional, Read More …