Quickest way to deal with a Marketing Constraint, Slice it!

If we find the constraint what is the first thing we want to do, fix it. That’s our natural tendency. Many of us have learned to go through the Theory of Constraint Five Focusing Steps: Identify the system’s constraint. Decide how to exploit the system’s constraint. Subordinate everything else to the above decisions. Elevate the Read More …

Why should half of your marketing fail

The need for a high failure rate is in direct contradiction to many of my conversations. It is also against most people’s approach of trying to do everything right the first time. I was reviewing one of Donald Reinertsen older books, Managing the Design Factory. Reinertsen is simply a great author that takes what I Read More …

Is it just a Marketing Funnel

Do you think it is Scrum? Do you think it is Kanban? Do you think it is a Marketing Funnel? …or is it all three? Or maybe Agile? This is an empirical view of Value Stream Marketing. The drawing is reflective of a Scrum sprint. Scrum is an iterative, incremental framework for project management and Read More …