What does value mean for customers? Value is the benefit the customer expects from your product or service. According to marketing theory, people purchase because they want to achieve a specific goal and feel that the product will help them achieve it. This can be as simple as keeping warm to something as complex as Read More …
Some manufacturers are looking to the Blockchain to help solve vexing problems such as counterfeiting and product recalls. The Blockchain can provide a tamper-proof record of a product’s history, from when it is manufactured to when it is sold. What is a blockchain, you may ask? It is best explained as a digital ledger of Read More …
Charging what your product is worth is one of the most important factors in increasing sales. If you’re not pricing your products at a rate that reflects their value and what they can offer customers, you’re missing out on an excellent opportunity to increase sales. Accurate pricing of your products is especially important in today’s Read More …
Six Ways NFTs are used in Industry 1. Using NFTs in the Supply Chain NFT use cases provide supply chain operators with a unique and traceable way to demonstrate provenance and prevent counterfeit products from entering the market. By assigning a unique digital identifier to each item in the supply chain, the item can be tracked Read More …
Customer Value Management (CVM) is a process used to assess and improve the value of their products and services to customers. It involves understanding what customers want and need and creating a plan to deliver that value. CVM is essential for businesses because it allows them to focus on creating valuable products and services for Read More …
Video games are the bridge to massive new audiences, which will help adoption once people are more familiar with the concepts of digital ownership. Demonstrating how video games utilize the following three areas, Virtual Reality, Augmented Reality, and NFTs, can enlighten us on the many uses possible once people have a better understanding of these Read More …