Managing Customer Value
The customer value proposition is a key element of a company’s marketing strategy. It is why customers choose to do business with a particular company, and it can be the deciding factor in purchasing. There are different perspectives on what constitutes a customer value proposition, and in this post, we will explore some of these Read More …
Creating valuable customers for the organization means identifying and growing profitable and loyal customers. Businesses need to have valuable customers as they are the ones who contribute to the growth and profitability of the company. There are different types of valuable customers, and businesses need to identify which type of customer is most valuable to Read More …
If you’re a marketer, you know how important it is to have a wide reach. The more people you can reach with your marketing campaigns, the better your chances of achieving your desired results. But what exactly is reach, and how can you ensure you reach as many people as possible? The Importance of Reach: Read More …
Customer value is the perceived worth of a product or service. The concept of customer value is important to businesses because it can be used to measure customer satisfaction and loyalty. Additionally, managers can use customer value to make pricing, product development, and marketing decisions. Despite its importance, customer value can be difficult to understand Read More …
What is a situation statement? A situation statement is a document that explains the current state of a project or initiative. It includes an overview of the situation, the problem that needs to be addressed, the goal of the project, and the available resources. The situation statement is used to help stakeholders understand the context Read More …
Do Product managers understand Customer Value? Product managers ensure that the products they develop and manage deliver value to customers. But what is customer value, and how can product managers ensure that their products meet it? Customer value is the sum of all the benefits a customer receives from using a product or service, including psychological Read More …