Managing Customer Value
In my practice of Lean Marketing, I differ from the thought of Traditional, even Agile Marketing approaches. The more traditional methods of segmentation and appealing to the general masses narrowing people down through some sort of funnel or stages has never been what I might call my style. Even the Agile and yes Lean lingo Read More …
A marketing plan is not anything more than a hypothesis. It is the ability to learn from them and build on each conversation is what makes a plan plausible. Marketing Action Research is a step to developing an unbiased analysis of your marketing environment and focuses not just on practical information collection, but on analyzing Read More …
CyberSecurity with Keatron Evans Free Keatron Evans Webinar Registration: https://www.eventbrite.com/e/find-out-how-the-most-secure… Podcast Link: CyberSecurity with Keatron Evans Download PDF of Transcription Note: This is a transcription of an interview. It has not gone through a professional editing process and may contain grammatical errors or incorrect formatting. Transcription of Interview Joe Dager: Welcome everyone. This is Joe Dager, the Read More …
The traditional means of marketing still reside within most organizations. They still hire people based on the look and feel of inbound marketing and the “deliverables.” There is always an opportunity. However, there is not a step by step method. Innovators, Start-Ups, and even Scaling Businesses look for that formula and try to think of Read More …
Find Out How The Most Secure Places In The World Get Hacked Keatron Evans is a highly regarded CyberSecurity expert and practitioner will present a fast-moving live demonstration of an enterprise security breach followed by what you can do about it at the enterprise all the way down to the personal level. After the initial Read More …
Keatron Evans is the Managing Partner at KM Cyber Security, LLC and responsible for global information security consulting business which includes penetration testing, incident response management/consulting, digital forensics, and training. I will be hosting a webinar with Keatron on August 20th called FIND OUT HOW THE MOST SECURE PLACES IN THE WORLD GET HACKED Keatron is also a Senior Read More …