In a previous post, I transformed Little’s Law to marketing utilizing this formula: Marketing Cycle Time = Customers in Process / Closed Sales. I would like to simplify this formula and change the nomenclature a little. I think more accurately it should be called Sales and Marketing Process Time(SMPT) = Prospects in Process(PIP) / Customers(C). Read More …
Most marketing systems are out of control. They just have not been managed with understanding the process speed and the effect of the flow on the process. Understanding some of the drivers of this process is much simpler than you might think. A simple equation called Little’s Law can tell us how long it will Read More …
The other day, I discussed Your Marketing Vision should define your Customer’s Core Problem, but how do you go about doing it. A simple exercise that I found useful was depicted in the book: True Purpose: 12 Strategies for Discovering the Difference You Are Meant to Makeby Tim Kelly. In the book, he discusses 12 Read More …
A shorten definition for Kaizen is continuous improvement and the Kaizen Event is a team based activity that focuses on a continuous improvement. The team is very often a cross-functional team that will be brought together for a short period of time. I think a great way to use Kaizen is for nibbling on the Read More …
This week I attended the AME Conference held in Covington, KY. I have to say it was one of the best conferences that I have attended in a long time, with a great mix of workshops, seminars and plant tours. They also paid particular attention to their vendors making sure all their needs were met. Read More …
This video series will explain the process I use in building the Lean Marketing House. This particular segment is an overview of the Theory of Constraints and how it applies in the Lean Marketing House. The entire series will be posted during this week. Related Information: The Pillar Worksheet Lean Marketing House Overview – Video Read More …