[arve url=”https://youtu.be/fnfOkrvnu44″ /] This short video is one of an eleven-part series on Lean Marketing. You can watch the entire series in its entirety on YouTube at https://youtu.be/WLzCUThAQ18 or in short, approximately five-minute sections. The videos serve as an introduction in creating a Lean Marketing system. You can’t write and teach Lean Sales and Marketing. Read More …
In my practice of Lean Marketing, I differ from the thought of Traditional, even Agile Marketing approaches. The more traditional methods of segmentation and appealing to the general masses narrowing people down through some sort of funnel or stages has never been what I might call my style. Even the Agile and yes Lean lingo Read More …
No Registration Download 17 Excel and PDF Format Available A3 Marketing Excel Templates A3 Marketing PDF Templates Preview in the Flip Book Below This is in addition to the 10 A3 Marketing Templates that were included in the Marketing with A3 eBook. Page Link Download for book: https://business901.com/e-books/marketing-with-a3/
The book itself will not spawn a lean transformation or a significant culture change within your company. It is a workbook, that I would use to introduce and guide me through the A3 process from a marketing perspective. It provides a background on A3, explanation of terms and many of the tools of A3, questions Read More …
What if we stop trying to solve problems for customers? What if the customer left with the thought of What If? Problem-solving has been commoditized. It is an idea that has been widely spread with a great deal of research. A few examples: Dan Pink aspires to this thinking in his book, To Sell is Human that problem-solving Read More …
Starting to get somewhat dated but The Lean Marketing House is available for free. No reg, just download it from this page link: https://lnkd.in/erRsDQX . A quick overview: [slideshare id=90722610&doc=lmhinfographicinfographic-180315024440]