Continuum and the AIGA convened a group of top business leaders and innovators from a variety of backgrounds and industries, including Disney, Facebook and Zipcar, to discuss how designing a service experience with purpose can transform a company’s image and make people’s lives better.
Designing Better Service Experiences from Continuum on Vimeo.
Watch this at least twice as there are a few comments and notes on the board that are worth noting. Still wondering what service design is? Looking for a better understanding? Try this blog post, Masters of Design Thinking Presentation.
Related Information:
Service Design via a Design Thinker ebook
Do you co-create value with your Customer?
A Service Design Thinking Primer
Blog Carnival Annual Roundup 2011: Graham Hill at CustomerThink