My First PDCA for Sales and Marketing

The other day I wrote a blog post, The Starting Point for Lean Sales and Marketing that briefly described how I would start introducing Lean to Sales and Marketing. The A3 was buried in a link and it was suggested that I create a blog post since it has received a good deal of attention on Slideshare.

Would you add anything? Or take anything away?

Related Information:
The End of Best in Market
Do You Know the Right Job For Your Products?
Lean Engagement Team Book Released
Appreciative Inquiry instead of Problem Solving

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