Are we too SMART in our goals?

When setting goals, we have all been taught to use the acronym SMART. Of course, SMART stands for Specific, Measurable, Achievable, Relevant, and Time-Bound, just in case you forgot. We run our products, programs, and even our companies by this acronym. On top of this or an adjacent thought is the linear thinking of “cause Read More …

Smart Mob Organizing

Liz Guthridge is a results-oriented, award-winning change leadership coach and consultant with extensive communication experience. She specializes in supporting department leaders of organizations who are introducing complex new initiatives or making other changes that may confuse, disrupt or upset internal stakeholders. Connect Consulting is an independent and specialized management-consulting firm focused on clear and credible Read More …

Trumpet of Smarter Solutions

Forrest Breyfogle discusses his new book The Business Process Management Guidebook: An Integrated Enterprise Excellence BPM System.  and  the Integrated Enterprise Excellence. The IEE provides radical management advancements in the utilization and integration of scorecards, strategic planning, and process improvement. Download PDF Transcript of Podcast Note: This is a transcription of a podcast. It has not Read More …

The Question Behind a Successful Go-to-Market Strategy

What is Hard about the Problem You Are Solving? A GTM strategy is a comprehensive plan businesses use to bring a new product or service to market. It’s like a roadmap, guiding your product from the concept stage to the hands of your target customers. It’s a practical tool that helps you make decisions on Read More …

Create a Market Opportunity Map

A Market Opportunity Map is a strategic tool used in business to identify potential growth areas. It helps companies visualize markets they can enter or expand within by analyzing different dimensions, such as customer segments, geographies, and product categories. The purpose of this map is to prioritize opportunities based on their attractiveness and the company’s Read More …

Ten Steps To Mapping Customer Motivation

Motivation is a critical component for success in any arena. It fuels our energy levels, drives us to achieve our goals, and keeps us engaged and passionate about our work. However, motivation is a complex and multifaceted concept that is difficult to understand or harness. Researchers have identified several types of motivation, each uniquely affecting Read More …