Managing Customer Value
Are you delivering knowledge to your customer in each and every step of the sales process? Do you have SMART Goals outlined to follow and assist your customer in making the decision he invited you to assist with? When we model the sales activity, we get into very specific kinds of interactions that are critical Read More …
Are you plugged into your customer? When we look at continuous improvement efforts, we determine what we need to change to create a better process. We emphasize the change needed. Certainly there is a degree of “Check” in our hypothesis and experiments but seldom is that the emphasis of our work. Often, we concentrate on Read More …
This is part of my blog series on using the principles of Demand Drive MRP and its five primary components. This particular blog focuses around Buffer Profiles and Level Determination or in the marketing sense, profiling the customer by your knowledge gaps. Once the strategically replenished positions are determined, the target levels of those buffers Read More …
By integrating AI into your approach now, you can build a resilient foundation that meets current demands and anticipates future challenges. In this article, we’ll explore actionable steps to future-proof your content marketing strategy with AI. Leverage AI for Predictive Analytics: AI-driven tools can help you analyze patterns in audience behavior and anticipate future trends. These Read More …
Understanding the dynamics of your business ecosystem is crucial for making informed strategic decisions. One powerful tool for this purpose is the Wardley Map, a visual framework that helps you analyze and anticipate changes in your value chain. By mapping out components based on their stage of evolution and visibility to users, you can uncover inefficiencies, Read More …
Headlines about AI revolutionizing content marketing appear daily. Artificial intelligence reshapes content creation and distribution methods, from blog posts to social media updates. Content marketers struggle to find the right balance. We must combine AI tools’ efficiency with authentic, high-quality content that appeals to our audience. AI’s role in content marketing has become inevitable. The Read More …