The Intangibles Will Create Your Success

Are you delivering knowledge to your customer in each and every step of the sales process? Do you have SMART Goals outlined to follow and assist your customer in making the decision he invited you to assist with? When we model the sales activity, we get into very specific kinds of interactions that are critical Read More …

Monitoring & Evaluating your Outcomes

Are you  plugged into your customer? When we look at continuous improvement efforts, we determine what we need to change to create a better process. We emphasize the change needed. Certainly there is a degree of “Check” in our hypothesis and experiments but seldom is that the emphasis of our work. Often, we concentrate on Read More …

Profiling the customer by knowledge gaps

This is part of my blog series on using the principles of Demand Drive MRP and its five primary components. This particular blog focuses around Buffer Profiles and Level Determination or in the marketing sense, profiling the customer by your knowledge gaps. Once the strategically replenished positions are determined, the target levels of those buffers Read More …

The Key To Maintaining Relevance Across Customer Interactions

Orchestration plays a pivotal role in ensuring seamless customer interactions. In customer interactions and business systems, orchestration refers to the strategic coordination of various organizational functions to create a harmonious and consistent customer experience. By integrating diverse systems and processes, orchestration ensures that each customer touchpoint is aligned with the company’s overall objectives and messaging. Read More …

How to Optimize Projects with an Adaptive Project Framework

Projects just need precise planning and execution.  Traditional project management methods have worked well in the industry for decades.  Project complexity, market volatility, and evolving stakeholder requirements create the most important challenges for project managers today.  The adaptive project framework provides a modern solution that helps teams respond to change while retaining control and streamlining Read More …

Milestone Deliverables Process: Key to Marketing Project Success

Many businesses now use milestone tracking as a core part of their workflow. For instance, some companies use milestones to track feature releases and marketing schedules, ensuring clarity on current status and future plans. Others use them to track progress on core initiatives, dividing goals into various milestones – one leading to another. In marketing project Read More …