What is social media?

I had two Social Media experts on my Connecting Your Passion TV show this week, Scott Howard from the ScLoHo Collective Wisdom blog and Shirona A. Gunawardhana of Logpipe and this is what they had to say.. Technorati Tags: Blog ,Blogging ,Google ,Indiana Social Media ,Social Media ,Web 2.0

How to e-mail old contacts?

Sometimes there is nothing like squawking a little bit to learn something. You just need to know to keep quiet, listen and take your lumps.  I have just done that, read my recent post on  Constant Contact, Evangelist to Ex-Customer . But the learning is what I wanted to focus on. Jamie e-mailed back from Read More …

Dorothy, it’s about the shoes!

How is your marketing doing in 2009? Have you increased it? We have just about completed the first 30 days and are you cutting back or moving forward? I am still talking to perspective clients that seem to lack direction. How can you not be focused by now? Case in point, Dorothy from the Wizard Read More …

Constant Contact, Evangelist to Ex-Customer in 30 seconds

Funny thing, He had to talk to compliance about every other move he made, but to axe a customer, he did that in 30 seconds! Constant Contact has been part of my marketing services since 2/01/2006. I have enjoyed the product and consider it one of best products on the market for ease of use Read More …

Mirror Your Customer – Your Process

The purpose of marketing, using the Duct Tape Marketing definition is getting someone with a need to know, like and trust you. But to do that, you must first understand the customer’s buying process and put a proactive plan and process in place to meet those criteria. We have went through a ten step process Read More …

Mirror your Customer – Making it your process

The previous 2 steps is very similar to creating a Current State Value Stream, much of what we do in Lean Processes or Lean Marketing. This step. I would relate to creating a Future State Value Stream.  You are now going to start thinking about the marketing materials to use or create for this process. Read More …