Using the Theory of Constraints to improve your Marketing Hourglass

How can the Theory of Constraints play a role in the Marketing Process? First, you have to create an organized structure. I use the Duct Tape Marketing Hourglass as a pattern to create a logical path. However, I don’t stop there, because if you want a flood of new clients…well read the e-book. Using the Read More …

The Eagles always understood!

I think John Jantsch’s description in his post yesterday on the Duct Tape Marketing Hourglass was very thought provoking and is one of things that he had written about in his book that not only has proven the test of time but have proven very correct in practically any kind of media, online and offline. Read More …

Process Improvement from Dean Dorton Ford

Glenn Whitfield serves as Director of Dean Dorton Ford‘s Process Improvement Services group based out of the Louisville office. Glenn was my guest on the Business901 Podcast and we had the opportunity to discuss DDF’s methodology for improvement within an organization. Their methodology concentrates on a Value stream Analysis to determine their clients individual needs. Read More …

Home Furnishing Store in Fort Wayne Celebrates Anniversary

Wild Hare Decor celebrates their 4-year anniversary, October 1st. We are extremely grateful for all the continued support we have received. Our biggest enjoyment during this time has been meeting so many new and wonderful people. This Thursday, October 1st, we will be extending our hours to 6:00 PM. For most of the day, you Read More …

Increase Sales at Your Retail Store

Affiliate Post of week: IContact When you have a sale, wouldn’t it be great if you could contact your prior customers and let them know about it? How much would that increase your sales? Well, now you can. All you would need to do is put a sign-up form at the point of sale (POS) Read More …