An overview on applying Lean Six Sigma to the marketing process. Many people question whether you can apply Lean and Six Sigma to the marketing process. I think the question may be: Is your marketing team disciplined enough? Related Posts: The Pull in Lean Marketing Six Sigma Marketing Lessons from Eric Reidenbach
The Mirror Marketing eBook describes an alternative way of looking at your marketing funnel…from your customer’s perspective. Please contact me for a copy.
Created a short e-book on Mistake Proofing your Marketing by using the Lean tool of Poka-Yoke. The e-book is not meant to be a complete diagram of Poka-Yoke but an alternative approach to help facilitate and create some additional ideas on how to improve your marketing. The download is no longer available. Related Posts: Agile, Read More …
David Anderson, author of the recent book, Kanban appeared on the Business901 podcast and added 50 minutes of Kanban discussion. This is a transcription of the podcast. David is a thought leader in managing highly effective software teams. He is President of David J. Anderson & Associates, based in Seattle, Washington, a management consulting firm Read More …
Xerox Corporation (NYSE: XRX) will manage global print operations at Ingersoll Rand, saving the diversified industrial firm millions by better managing company-wide print spend. Using a Lean Six Sigma-based approach, Xerox will design a print environment with the appropriate number of output devices, like printers, fax machines, copiers and scanners, to help employees work more Read More …
My guest on the Business901 podcast was Tracey Richardson, president of Teaching Lean Inc.. She has over 22 years of experience in Toyota methodologies including: Lean Problem Solving, Quality Circles, Lean Manufacturing tools, Standardized Work, Job Instruction Training, Toyota Production System, Toyota Way Values, Culture Development, Visualization (Workplace Management Systems), Continuous Improvement (Kaizen), Meeting Facilitation/Teamwork, Read More …