Value can no longer be defined as What a Customer will pay for!

When we use money as the premise for value, “What a customer is willing to pay for” makes sense. We certainly pay for the value of a Ferrari. Using this argument, money can be the determining factor of value. However, something about it rubs me wrong and by the way, I am a capitalist at Read More …

Standard Work in Sales & Marketing

Make no mistake about it; EXECUTION is what we are looking for from standard work. If you execute, you can do anything. When a company has a clear mission, and people know how their individual mission fits into the big picture, everyone paddles in the same direction. —Stephen Cooper The biggest influence on my ability Read More …

The Experience Economy Author, Joe Pine discusses Customer Value on the Digital Frontier

Joe Pine: “What you’re doing is that you’re shifting from thinking of them as constraints to thinking of them as resources. When you say that time is an element that costs our customers that’s a constrained view, instead of recognizing that customers have time that they want to spend inside of experiences.” – excerpt from Read More …

Value on the Digital Frontier

Tomorrows podcast guest, Joe Pine introduces the Multiverse in this video and in his new book,Infinite Possibility: Creating Customer Value on the Digital Frontier. Joe Pine seeks to do nothing less than redefine our known universe — a bold goal which manifested itself in The Multiverse, a 3D framework he created. By examining the fields Read More …

What is beyond Customer Experience

In this video, Joe Pine explains the final offering in the Progression of Economic Value, the foundational model for understanding the role of Experiences in the history of economics. It was first introduced to me in the The Experience Economy: Work Is Theater & Every Business a Stage by Pine and Gilmore. It is worth Read More …

The Experience is the Marketing

In this video, Joe Pine explains how The Experience is the Marketing. This is part of the Progression of Economic Value series. This progression is the foundational model for understanding the role of Experiences in the history of economics. It was first introduced to me in the The Experience Economy: Work Is Theater & Every Read More …