I have been familiar with The Silva MethodTM for many years and have not always been a proponent of it. Jose Silva had no formal education and had little in the way of any evidence that what he taught was correct. In spite of all this, he created what we refer to today as an Read More …
We often struggle to see views different than ours. Though we may make the effort, we keep coming back to our viewpoint to frame the correct answer. In sales, it is even more difficult because we are trying to have the person/organization to see our side, but also to resolve the problem by purchasing a Read More …
Many of us when we think about User Personas, Buyer Personas, User-Experience Design or whatever flavor we would like to call it, feel that it is this mysterious process that is highly technical or very creative. Well the truth is that you can make it whatever you would want but the best User Personas are Read More …
The Process Communication Model (PCM) was developed by Dr. Taibi Kahler and Judy and Joe Pauley have been teaching and implementing this model for over twenty years. Their website for more information is Kahler Communication. The Six Personality Types of the Process Communication Model identified by Dr. Kahler are; Reactor, Workaholic, Persister, Dreamer, Rebel, and Read More …
Imagine how that will affect your career – when you’re making the right business decisions, and choosing the most trustworthy partners. Imagine being able to tune in to exactly what your partner is feeling, and how that brings the two of you even closer. Imagine being able to rely on a strong “inner voice” that Read More …
Lean Service Design changes the way you think about business. No longer can companies focus their efforts on process improvements. Instead, they must engage the customer in use of their product/service rather than analyzing tasks for improvement. We no longer build and hope that there is a demand. We must create demand through the services Read More …