In a recent podcast I ask @ekaterina (Ekaterina Walter) about going viral. It may not be the answer you would expect from the author of The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand and Think Like Zuck.. Related Podcast and Transcription: Visual Storytelling with Ekaterina Excerpt Read More …
In most sales and marketing schemes we like to build what we call a Sales Funnel or Marketing Funnel. In the service world, we have learned to create customer journey maps. Both serve the purpose of trying to manipulate a customer through this selective path to arrive at the ultimate goal that WE DESIRE FOR Read More …
Jim Kalbach is a Principal UX Designer with Citrix Online and an active speaker, writer, and instructor on business design, user experience, and information architecture. He has helped starting local UX groups as well as organize conferences in Germany and Europe. Jim is the author of the book Designing Web Navigation an O’Reilly Publication. I Read More …
I asked John Woodall this question: I want to jump to composing a piece of music. I think it’s more of a system-type thinking approach that you’ve got this grand idea, and you look at this big picture, but then you’ve got to start writing this single note to start out with something. It’s like Read More …
Steve Horowitz is the creator of odd but highly-accessible sounds and a diverse and prolific musician. Steve’s music integrates his experiences as a bass player and band leader with his explorations as a multifaceted composer. Steve has been honored with a Grammy and a Webby. This week’s Podcast guest Jim Kalbach, is a Principal UX Read More …
grayspective aka John Gray. John participated in a past podcast with me recently and below is an excerpt from the podcast. The entire podcast and transcription is available at Startup Entrepreneur to Storyteller. Joe: Is there a good way of doing it to develop stories for businesses? John: I think ultimately is it starts at Read More …