In next week’s podcast, I asked Kristin Zhivago a series of questions on what it takes to be successful on the web today. Kristin is president and co-founder of Cloud Potential LLC, which offers best-practice analysis and improvement of a company’s digital impact. They are mostly working with companies that have historically done well in Read More …
A marketing plan is not anything more than a hypothesis. It is the ability to learn from them and build on each conversation is what makes a plan plausible. Most marketing funnels concentrate on building linear step by step plans. They think of gathering a large group of prospects and narrowing them down through some Read More …
I’m passionate about continuous improvement and teaching others about it and so I approached my now business partner, John Miller and Kevin Meyer, who’s also my business partner, there’s three of us, about starting an online training business. – Ron Pereira The Gemba Academy provides high quality online and DVD-based lean manufacturing training for individuals Read More …
Ja-Naé Duane is a speaker, strategist, social scientist, artist, creative economist, and co-author of The Startup Equation: A Visual Guidebook to Building Your Startup. The book is filled with infographics, visuals, and case studies—a vibrant, practical guide to creating a winning business model for any startup. The Startup Equation leads you step by step through Read More …
One of the buzzwords these days is community. Most brands struggle with creating community, and the first reason is that most brands want the community to be about them. I like to take a different approach, why build one at all? Or, why not join an active community where you can be an influencer or Read More …
One of my favorite areas of study is about Logic Models. The learnings that I have gained in understanding this discipline have significantly increased my marketing efforts with many SaaS companies. The ability of non-profits to build influencers and communities are much further advanced than traditional brand marketing. Take a look at this video, to Read More …