Scott Brinker is the author of the book Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative. Scott’s goal was to help marketers at all levels — even those with no technical background or inclination — adapt marketing management to the wild and wonderful whirlwind of a world now dominated by software. Read More …
This is a compilation of 3 past podcasts on the subject of simplification. Irene Etzkorn, is a worldwide authority on simplicity. As executive director of Simplification, she built the Simplification practice of Siegel+Gale. Her clients include the nation’s top banks, brokerage firms, insurance companies, utilities, and health care providers. Irene and Alan Siegel authored Simple: Read More …
I have worked with affiliate marketers and been part of many schemes (not said in a bad way) for developing lists. In the early days of affiliate marketing, people like Tellman Knudson and Jeff Walker (famous for his sideways picture launch) and many others were all about lists and creating a stream of affiliates underneath Read More …
We construct Sales and Marketing Funnels and other tools thinking that we can create a customer/opportunity from it. This is not wrong. Just by the actual application of some type of process, we are going to focus and become more effective and maybe even more efficient. The problem is that all these funnels use the Read More …
Many people disregard my customer research approach. People believe they know their customer base well enough and they might. However, in my experience that is seldom the case. I have taken over subscription services that were not emailing their customers. I have worked with clients that have email databases in excess of 100,000 that were Read More …
Sam Bradd is a graphic facilitator and specialist in information design. He uses visuals to help groups be better at what they do. In the last 15 years, Sam has collaborated with the World Health Organization, Google, Indigenous organizations and researchers on four continents. Co-edited the new book on Visual Practice, Drawn Together Through Visual Read More …