If you read this blog, you know that I am a big advocate of the Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (Wiley Desktop Editions)
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Alex Osterwalder is the best-selling author of Business Model Generation. He tells us how organizations start approaching the challenge of designing business models in a radically new way. Companies learn how to test their business models upfront, iterating on the feedback received from their clients, thereby reducing the risk of failure.
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