Introduction: Advertising shapes consumer perception and influences purchasing decisions. Persuasive advertising stands out as it aims to inform or entertain and to convince and motivate the audience to take a specific action. From striking emotional chords to leveraging social proof, persuasive advertising encompasses a range of strategies to guide consumers toward a favored outcome. What is Read More …
It can be difficult to capture an audience’s attention in today’s multitasking world. However, videos and audio are highly effective in compellingly conveying messages. 90% of the information we process mentally is received via video and audio. Therefore, these mediums can help ensure our message is effectively delivered and heard. Do you have an important message Read More …
I am presently conducting research on a new product offering by Visent Software, https://visentsoftware.com . They have been centering their work on trades such as Home Remodelers, etc. However, I thought the application for Consultants, especially speakers and workshop presenters, was ideal. Ask yourself… Do you accumulate a large number of emails at a given Read More …
[arve url=”https://youtu.be/T0j8ACmli1I” /] The first edition of the toolkit was made possible by 271 backers on Kickstarter in 2015 and from crowdfunded, self-publishing success to bookstores across the world: Brand the Change is now published by BIS publishers. With over twelve years of experience as a brand developer, Anne Miltenburg has worked with organizations and people as diverse as Read More …
The first edition of the toolkit was made possible by 271 backers on Kickstarter in 2015 and from crowdfunded, self-publishing success to book stores across the world: Brand the Change is now published by BIS publishers. With over twelve years of experience as a brand developer, Anne Miltenburg has worked with organizations and people as diverse as Read More …
THE DIGTIAL HELIX provides organizations the power to act faster and do it better than before by developing a digital culture from the ground up. Digital transformation promises a bridge to a future, where organizations can thrive with more fluid business models and processes. The few who get digital transformation right deliver twice as fast as Read More …